"It's about real people doing real things that are becoming huge trends. These trends begin under the radar of mainstream media and feverishly spread until they gain enough momentum to enter the realm of popular culture. Websites dedicated to sub-culture sports trends and their followers are spreading these crazes to an international audience faster and cheaper than ever before."
-- Lou Gallagher (co-creator)
"Following on the heels of fairly mainstream innovations like kitesurfing are new crazes such as urban golf, Le Parkour, and the absurd-but-popular extreme ironing.Today's anything-goes sporting arena has become one of the most fertile proving grounds of America's pioneering and innovative spirit. Young inventors are simply going out and creating new sports that answer their needs."
-- Erik Freeland (co-creator)
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