Meet Dan McGillan and Mark Willoughby, two homegrown inventors who have set out to create the next sports revolution. From their suburban garage headquarters - that resembles a low budget version of "Q's" laboratory from a James Bond film - they are about to rewrite the rulebook and change the face of amateur athletics forever.

EM: Your first inventions out of college, like Luggables, (wearable luggage that eliminates the need for carry-on bags) and the Pocket Bidet, (a sanitary cleanser for travelers on the go) were primarily geared for the airline industry, so how did you get involved in sports?

DAN: Well actually, sports has always been our first passion, in fact we really became sports inventors back in elementary school, when we invented extreme tag.

MARK: Yeah, we've always been really into sports but until recently, neither of us really had the natural competitive edge necessary to become real athletes. Last year, we were both diagnosed with A.D.D. Type B, not Attention Deficit Disorder, but Aggression Deficit Disorder. It afflicts mostly kids from middle class suburban families who've been exposed to an overly positive environment.

MARK: But now with the proper anabolic steroids, our passivism is under control.

EM: Is everything you do a collaborative effort?

DAN: It's always collaborative, except when we work alone.

EM: Product development can be very expensive. How are you fundng this enterprise?

MARK: Well mainly my Grandmother, she's suffering from Alzheimer's.

EM: In the last year you've changed the name of your company more than a dozen times why?

MARK: Ever since the internet, it's no longer important or cool to have your brand identity be so obvious, it's like when I say yahoo do you think Swiss Yodeler?

EM: I think you might mean cowboy, yodelers say yodalayhewho, cowboys say yahoo.

MARK: Wait, you mean Swiss cowboys?

DAN: We thought about using multiple names as way of getting free publicity, you know, being known as the company that changed it's name all the time. No one's ever done that before.

EM: How would anyone contact you?

MARK: We'd get call forwarding.

EM: With over forty products in development, how do you decide what to focus on next?

MARK: It's really about priorities, you know Thomas Edison had a ton of stuff going on before he prioritized on the telephone.

EM: Are you sure you're not referring to the phonograph? Edison invented the phonograph, Bell invented the telephone.

MARK: Okay, and a guy named Kleenex invented bathroom tissues. In the end, it's all just an eponymous branding game.

EM: Ok, so what are you currently working on?

DAN: The Jocksticle, the first jockstrap to cradle each testicle individually.

EM: A testicle bra?

DAN: Exactly, say goodbye to pinching, clanging, bouncing sweaty balls forever, and say hello to soft billowy contoured control.

MARK: And our patented cradling cups will not only help prevent the sagging sack syndrome so common in older men but best of all, the Jocksticle will capture that always-desired, yet very elusive, testicle separation phenomenon which is so popular with Europeans and heavy metal bands.

EM: What's the hardest thing about pitching a new product?

DAN: Being on time to meetings. We also disagree a lot about what to wear. Mark thinks that when we go to meetings we should be dressed in sportswear. Personally I don't get the connection. When you see a couple on an airplane wearing sweat suits do you say "oh look, athletes"? No, you say "losers", please don't sit next to me.

DAN: Absolutely, because at it's core, building a business is just like inventing a new product, it all about flexible thinking, not inside the box or outside the box, but along side the box, the unexplored in between.

MARK: Besides time is on our side, look at Colonel Sanders, he was sixty-five before Kentucky Fried Chicken took off, we're not even thirty yet.

EM: Whether they invent the next million dollar idea or not, their adventure, is certainly worth the risk, and an investment opportunity that nobody will want to miss out on.